18 Black-Owned Online Businesses You’ll Love Supporting

Believe it or not, shopping might be one of the most impactful things you do. Where you direct your money determines which businesses thrive and which are forced to shutter their doors.

Racism has recently entered the forefront of the national spotlight. Police brutality and mass incarceration get a lot of attention, but systemic racism is not exclusive to our criminal justice system. It is present in all facets of life, including business.

Buying from these 18 businesses owned by Black women can make you happy to indulge your shopping habit. After all, you’ll be supporting the Black community while snagging some awesome products along the way.

Bath and Beauty

Royal Sutton

Royal Sutton sells premium skincare and hair care products. You might not be able to resist Royal Sutton’s gentle and beautifully scented bar soaps, like Enchanted Pink Grapefruit. If you have to buy one of each scent, so be it!

Karma Koated

Karma Koated produces handmade candles and bath and body products. If you had to cancel your summer trip, you probably deserve the Bahama Breeze 3-Wick Candle to turn your home into a vacation destination.

Renew You Body Butter

Renew You Body Butter specializes in luxury, organic skincare. Looking to upgrade your facial skincare routine? The Complete Set – Facial Collection includes face wash, toner, and moisturizer. And if you’re already daydreaming about your next trip, mini sizes are also available.

Beauty Babez Body Bar

Beauty Babez Body Bar makes artisan, handmade, vegan soaps. And in case you weren’t already convinced that you need this brand in your life, you should also know that it makes clever varieties of soap you can’t find just anywhere, like Turmeric Honey.

Christel Care Products

Looking for handmade hair and skincare products and vegan soaps? Your search is over! Christel’s Care products is a well-rated Etsy store that customers rave about. The You Pick 3 option is an especially fun way to try out different scents and find your new favorites.

SweetTee’s Hair Care

Keeping your hair or beard on point has never seemed so indulgent! These hair and beard products are designed to promote healthy hair, regardless of your ethnic background. For instance, Daisy’s Daily Moisture Cream might be an ideal solution for thirsty hair.

Sassy Beauty by Kindra

Sassy Beauty by Kindra with an expanded product line later this summer, but for now, you can find a nice selection of lip glosses and false eyelashes. And we think the pretty pink shade of Princess Pearl would look lovely on nearly any woman’s lips.


Ready for a spa day? Then head to this Etsy shop that sells homemade soaps, scrubs, bath bombs, and body butters. The Brownie Batter Coffee Scrub is an indulgent way to make your dull winter skin summer-ready.


Chelle’s Cutie Pies

A pie or tartlet from Chelle’s Cutie Pies could transform any meal into an event to remember! This bakery makes several mouth-watering options, but the OG “Mari” Christmas Pie is especially innovative, using Japanese white sweet potatoes. And despite being rich and decadent, it’s also gluten-free and vegan! Chelle’s Cutie Pies is based in Miami, but it ships nationwide.

Healthy Vibes

Healthy Vibes is what every health nut with a sweet tooth has dreamed of. It specializes in tasty treats with a healthy twist. For instance, Dough Boy (Healthy Cookie Dough Mix) can satisfy your cookie dough craving, and it’s chock-full of protein and fiber. Plus, it’s gluten-free!

Ebony Tea House

Ebony Tea House carefully curates gift boxes built around tea. Boxes may contain tea, snacks, books, cups, mugs, and other tea-related items. And if you don’t have a taste for tea, check out their coffee boxes! The Day Spa Creation Gift Box would be a wonderful gift for a day of pampering.

Kids Goods

The Storytime Box

Maintaining a steady stream of books and activities to keep your kids engaged can seem like a full-time job, but The Storytime Box does the work for you. This subscription box is available for four age groups and includes books, crafts, activities, and more.

K.I.D Clothes

New parents are often so sleep deprived that it’s hard to remember all the best childcare practices. K.I.D Clothes makes it easier by putting advice on the front of the clothing. During the pandemic, we think the Germs Onesie is especially helpful since it may prevent you from having to initiate an awkward conversation to prevent people from touching your baby.

Sew Dope Creations

Sew Dope Creations has adorable, affordably priced clothing and accessories for children. The Small Hair Bows are hard to beat, and they come in enough colors to match virtually any outfit.

Clothing and Accessories

BlessedUp Clothing

BlessedUp Clothing is a faith-based apparel company that sells shirts, face masks, and other products with inspirational messages. For instance, we think that the “I Make Demons Flee” T-Shirt could feel empowering every time you wear it.

The Positive Lifestyle

In these hard times, it can be hard to stay positive. The Positive Lifestyle makes it a little easier with a range of shirts and accessories touting positivity. We especially like the look of the Ladies’ Short Sleeve With White Bold Positivity Font, and it comes in lots of colors.


Love vintage fashion? ChicCityVintage has dozens of vintage shirts, skirts, dresses, handbags, and more. But quantities are limited, so act fast and check back often. For instance, we’re sure this Vintage 50s/60s Cotton Gauze Folk Dress will sell in a flash and earn its owner so many compliments.

Collective Roar

Collective Roar sells tees and hoodies that aim to make a difference by speaking up about important issues, including race and veganism. For instance, we think the What’s Vegan On Your Menu? tee would definitely make some restaurant owners reassess their offerings.

Looking for something you couldn’t find on this list? Check out the Buy from a Black Woman directory, the Official Black Wall Street business directory, and Etsy’s directory of Black-owned shops for more options.

Don’t forget to educate yourself, amplify Black voices, and vote! Shopping can help, but there are so many ways to be an ally.

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