jar of nutella with toast and a glass of milk

SWEEPSTAKES: Win Free Nutella and a Trip to Italy!

February 5 is World Nutella Day! To celebrate this delicious made-up holiday, Nutella is running a sweepstakes for 20,000 lucky fans to win a free 13oz. jar of Nutella. One really lucky winner among those 20,000 will also win a trip to the home of Nutella — Italy! Read on to find out all the details on how to win your jar of Nutella and your dream vacation to Italy.

How to Win a Free Jar of Nutella

Whether you enjoy the hazelnutty-chocolatey goodness of Nutella on a warm slice of French bread, drizzled on top of fresh berries, or smothered between fresh pancakes, everyone can use a free jar of the good stuff! Today, February 5, is your chance to score just that.

All you have to do is share a Nutella-themed post, photo or video to any of the following social media channels. Tag your post with #WNDGiveaway and your state hashtag (e.g., #TX) to enter your post into the contest.

  • Twitter (must be public)
  • Instagram (must be public)
  • Nutella Facebook page (not your own personal page!)

The unique part about this contest is that it’s a group effort. 50 eligible posts must be received from each state before the 20,000 free coupons are unlocked, so be sure to encourage your friends and family to participate! You can track the status of each state on the Nutella website right here.

Once you score your free jar of Nutella, try it out on one of these amazing World Nutella Day recipes!

Fine Print

Coupon offer valid while supplies last. Must be 18 years or older to participate. Posting to unlock the coupon does not automatically get you a coupon if the offer is unlocked. If coupon offer is unlocked, all interested participants must follow the link and register to receive the coupon. Coupon will expire on February 22, 2020. If the posting requirements are not met within the Posting Period, Sponsor will not unlock the coupon. For additional information, including Posting Period and Post requirements, see the Terms & Conditions.

How to Win a Free Trip to Italy

In addition to the social media sweepstakes for a jar of Nutella, the company is also offering a sweepstakes for a free trip to Nutella’s homeland: Italy! This is a totally separate entry that you’ll have to sign up for on Nutella’s Sweepstakes Page. Once you’re on the page, scroll down past the big map of the U.S. to enter.

They will ask for some personal information such as your name, phone number, date of birth, state of residence, and your email address. If you’re not comfortable entering that type of information, you’ll want to skip this sweepstakes. The window to enter for the free trip closes at 6am ET on February 6, 2020, so act fast if you want a chance to win!

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